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The Future of the Labour Market - REPORT

7 November 2019

Principle of the day

Unintended consequences

Unintended consequences can undermine an intended effect; test reactions and side effects before a campaign.

Robert K. MertonAmerican sociologist who wrote about unintended consequences of social actionSource: Unintended consequences

Quote of the daydecisive action

The most difficult thing is the decision to act, the rest is merely tenacity.

Amelia EarhartAmerican aviation pioneer and the first woman to fly solo across the AtlanticAttributed

Quote of the daybrand perception

Your brand isn’t what you say it is. It’s what they say it is.

Marty NeumeierAmerican author and branding adviserAttributed

Principle of the day

Principle of least effort

Users generally choose the path requiring the least effort; content and navigation should match their intent.

George Kingsley ZipfAmerican linguist and philologist associated with Zipf’s lawSource: Laws of UX

Quote of the dayadvantage through differentiation

There is no such thing as a commodity.

Theodore LevittGerman-born American economist and Harvard Business School professorSource: Marketing Success Through Differentiation—of Anything

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