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DENTSU Agencies Win the Pitch!

17 October 2019

Quote of the daymindset

You can have anything you want if you will give up the belief that you can’t have it.

Robert AnthonyAmerican self-help authorAttributed

Principle of the day

Anchoring effect

The first salient number can influence later judgments; reference prices must be truthful and communicated fairly.

Daniel Kahneman and Amos TverskyPsychologists whose work on heuristics influenced behavioral economicsSource: Anchoring

Quote of the dayadvantage through differentiation

There is no such thing as a commodity.

Theodore LevittGerman-born American economist and Harvard Business School professorSource: Marketing Success Through Differentiation—of Anything

Quote of the daymindset

I’d rather be optimistic and wrong than pessimistic and right.

Elon MuskFounder of SpaceX and CEO of TeslaAttributedView profile: Tesla

Principle of the day

Miller’s law

Working memory is limited; instead of overloading the audience, chunk information and guide people step by step.

George A. MillerAmerican cognitive psychologistSource: Miller’s Law

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