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REPORT: What are companies that invest in e-commerce really investing in?

29 April 2021

Principle of the day

Single message

One creative or page should have one primary goal and one dominant message; extra information should support it.

Source: How Users Read on the Web

Quote of the daycustomers as advocates

Customers who love you will market for you more powerfully than you can possibly market yourself.

Jeanne BlissAmerican customer-experience expert and author on loyaltyAttributed

Quote of the daydesigning for the customer

You’ve got to start with the customer experience and work back toward the technology—not the other way around.

Steve JobsAmerican entrepreneur and co-founder of AppleAttributedView profile: Apple

Principle of the day

Parkinson’s law

Work expands to fill the time available for its completion; time constraints can counter process bloat.

Cyril Northcote ParkinsonBritish historian and author associated with Parkinson’s lawSource: Parkinson’s law

Quote of the daycommunity and markets

If their cultures end before the community begins, they will have no market.

Christopher Locke, Rick Levine, Doc Searls and David WeinbergerAmerican authors of The Cluetrain Manifesto on networked communication and marketingSource: The Cluetrain Manifesto

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