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REPORT: Record investments in digital access to medical services!

17 June 2021

Quote of the daystrategic differentiation

Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value.

Michael PorterAmerican Harvard Business School professor and scholar of competitive strategySource: What Is Strategy?

Principle of the day

Differentiation

Advantage comes from delivering value differently or at lower cost than competitors; difference without value is not enough.

Michael PorterAmerican strategy professor and author of competitive-advantage conceptsSource: Strategy and competitive advantage

Quote of the daycustomer value

Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.

Philip KotlerAmerican marketing professor and author of business textbooksAttributed

Quote of the daydesigning for the customer

You’ve got to start with the customer experience and work back toward the technology—not the other way around.

Steve JobsAmerican entrepreneur and co-founder of AppleAttributedView profile: Apple

Principle of the day

Strategic choice

Strategy requires choices and trade-offs; a company trying to be everything to everyone loses a clear position.

Michael PorterAmerican strategy professor and author of competitive-advantage conceptsSource: Strategy and competitive advantage

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