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WhitePress Bets on Social Media: Make Use of Their Stats

8 December 2017

Quote of the dayconsumer choice

The more options there are, the easier it is to regret anything at all that is disappointing about the option that you chose.

Barry SchwartzAmerican psychologist and author of “The Paradox of Choice.”Source: The paradox of choice

Principle of the day

Strategic choice

Strategy requires choices and trade-offs; a company trying to be everything to everyone loses a clear position.

Michael PorterAmerican strategy professor and author of competitive-advantage conceptsSource: Strategy and competitive advantage

Quote of the daychange

It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.

Leon C. MegginsonAmerican management professor · a paraphrase of his 1963 lecture, often misattributed to DarwinAttributed

Quote of the daybrand definition

A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.

Seth GodinAmerican author and entrepreneur who writes about marketingSource: define: Brand

Principle of the day

Page speed

Delays add friction; speed should be measured on real devices and connected to conversion data.

Source: Web Vitals

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