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Principle of the day
Hick’s law
Decision time increases with the number and complexity of options; reduce unnecessary choices, group them and show a recommended path.
Quote of the daystrategic trade-offs
A sustainable strategic position requires trade-offs.
Quote of the daysales as influence
Everyone is either selling an idea, selling themselves, selling a product, or a service, even if you think it’s a bad word or not.
Principle of the day
Principle of least effort
Users generally choose the path requiring the least effort; content and navigation should match their intent.
Quote of the daycompany relationships with audiences
Companies need to come down from their Ivory Towers and talk to the people with whom they hope to create relationships.
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