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Cristiano Ronaldo in a Facebook Reality Show

6 July 2018

Principle of the day

Hick’s law

Decision time increases with the number and complexity of options; reduce unnecessary choices, group them and show a recommended path.

William Edmund Hick and Ray HymanResearchers of reaction time whose work underpins Hick’s lawSource: Hick’s Law

Quote of the daystrategic trade-offs

A sustainable strategic position requires trade-offs.

Michael PorterAmerican Harvard Business School professor and scholar of competitive strategySource: What Is Strategy?

Quote of the daysales as influence

Everyone is either selling an idea, selling themselves, selling a product, or a service, even if you think it’s a bad word or not.

Colin CogginsAmerican sales professor, entrepreneur, and co-author of The Unsold MindsetSource: What we can learn from great salespeople (w/ Colin Coggins)

Principle of the day

Principle of least effort

Users generally choose the path requiring the least effort; content and navigation should match their intent.

George Kingsley ZipfAmerican linguist and philologist associated with Zipf’s lawSource: Laws of UX

Quote of the daycompany relationships with audiences

Companies need to come down from their Ivory Towers and talk to the people with whom they hope to create relationships.

Christopher Locke, Rick Levine, Doc Searls and David WeinbergerAmerican authors of The Cluetrain Manifesto on networked communication and marketingSource: The Cluetrain Manifesto

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