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Quote of the daymindset
I’d rather be optimistic and wrong than pessimistic and right.
Principle of the day
Network effect
A product becomes more useful as the number of relevant users or partners grows; supply and demand must be designed together.
Quote of the daystrategic quality
Where is quality made? Quality is made in the boardroom.
Quote of the daycustomer orientation
‘What is our business?’ is not determined by the producer but by the customer.
Principle of the day
Brand consistency
Every touchpoint should reinforce the same brand promise, even when the format and channel differ.
Social Media•12 March 2018
Digital•12 February 2018
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Trends•3 August 2016
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