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20 April 2022

Quote of the daycontent freshness

Be out there early and often, and don’t be repetitive.

Gary VaynerchukAmerican entrepreneur, author, and digital content creatorSource: Gary Vaynerchuk Puts the Social in Social Media

Principle of the day

Goodhart’s law

When a measure becomes a target, it ceases to be a good measure; KPIs should be paired with quality controls and broader context.

Charles GoodhartBritish economist associated with Goodhart’s lawSource: What is Goodhart’s Law?

Quote of the daypurpose of business

The purpose of business is to create a customer.

Peter F. DruckerAustrian-born American management thinker and author on strategyAttributed

Quote of the daydecisions

Good decisions come from experience. Experience comes from making bad decisions.

Mark TwainAmerican writerAttributed

Principle of the day

Brand consistency

Every touchpoint should reinforce the same brand promise, even when the format and channel differ.

Source: Branding

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