Doda Doesn't Earn on Concerts - She Promotes Her Art There!
Trends•26 April 2017
People
People
How to Use Messenger in Business Communication?
27 April 2017
Gimper and the war of Polish YouTubers - who is to blame?
Polecamy•13 April 2017
Agnieszka Radwańska becomes ambassador of the LOTOS brand
Reklama•12 April 2017
Dariusz Zieliński appointed Chief Operating Officer (COO) at indaHash
Events•10 April 2017
New face in Artegence's creative team
Career•14 March 2017
Transfer from YouTube to Group One
Career•13 March 2017
New Business Director at SEOgroup
Career•13 March 2017
Promotions at Havas Media Group
Career•8 March 2017
Promotion within the Dentsu Aegis Network
People•3 March 2017
Codemedia Appoints New Director
Career•3 March 2017
Quote of the daystrategic positioning
Strategy is the creation of a unique and valuable position, involving a different set of activities.
Principle of the day
Miller’s law
Working memory is limited; instead of overloading the audience, chunk information and guide people step by step.
George A. MillerAmerican cognitive psychologistSource: Miller’s Law
Quote of the daydesigning for the customer
You’ve got to start with the customer experience and work back toward the technology—not the other way around.
Quote of the daypurpose of business
The purpose of business is to create a customer.
Principle of the day
Rule of seven
An audience often needs multiple exposures before deciding; frequency does not replace relevance or quality.
Source: Effective frequency
PR Calling expands its influencer marketing department
Career•14 February 2017
Discovery appoints new Creative & Marketing Director in Poland
Career•5 January 2017
KERRIS Group appoints new director
Career•17 October 2016
Dentsu employee dies of overwork
Marketing•17 October 2016
Ralph Riviera Named Managing Director, Eurosport Digital
People•8 September 2016
Natalia Gębska – from Gdansk Heat Energy Company to AirHelp
People•25 August 2016
From Google to SalesTube – Joanna Czekaj
Career•5 August 2016
LEWIS appoints new managing director in Poland
People•1 August 2016
Platforma nc+ appoints new CFO Frédéric Berardi
People•25 July 2016
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