Skip to content
Beta

People

People

Volkswagen appoints new brand board chief

9 July 2024

Principle of the day

Jakob’s law

Users expect a new site to work like sites they already know; interaction patterns should be predictable.

Jakob NielsenDanish usability consultant and co-founder of Nielsen Norman GroupSource: Jakob’s Law

Quote of the daydesigning for the customer

You’ve got to start with the customer experience and work back toward the technology—not the other way around.

Steve JobsAmerican entrepreneur and co-founder of AppleAttributedView profile: Apple

Quote of the daybrand communities

To speak with a human voice, companies must share the concerns of their communities.

Christopher Locke, Rick Levine, Doc Searls and David WeinbergerAmerican authors of The Cluetrain Manifesto on networked communication and marketingSource: The Cluetrain Manifesto

Principle of the day

Recency and availability

People recall recent or readily available information more easily; repeated visibility is not the same as truth or quality.

Amos Tversky and Daniel KahnemanResearchers of heuristics and cognitive biasesSource: Availability heuristic

Quote of the dayauthenticity

Customers want to feel what they buy is authentic.

Joseph PineAmerican author and co-creator of the experience-economy conceptSource: What consumers want

Join our newsletter

The most important marketing news, analyses and events — straight to your inbox.

Consents