ALLIANZ: Global Wealth Report
Raporty•20 September 2019
All news
All news
GOOGLE on the professions of the future
20 September 2019
AMAZON Introduces a New Payment Method
Marketing•19 September 2019
Would We Trade Our Data for a Voucher? Americans Say Yes [STUDY]
Trends•19 September 2019
WONGA Appoints New Marketing Director
Career•18 September 2019
Crisis management - How to save a brand?
Guides•16 September 2019
4F Appoints New Marketing Director
People•16 September 2019
What Does the Gambling Industry Look Like? Findings from a Report on Online Games of Chance
Curiosities•16 September 2019
Run for Children with the Stars – "Time for Sight" Charity Run
Events•13 September 2019
USD 40 Billion for Artificial Intelligence: What Is AI?
Trends•13 September 2019
CBRE: Foreign Investors Are Interested in More Than Just Luxury
Investments•12 September 2019
Principle of the day
Strategic choice
Strategy requires choices and trade-offs; a company trying to be everything to everyone loses a clear position.
Michael PorterAmerican strategy professor and author of competitive-advantage conceptsSource: Strategy and competitive advantage
Quote of the daycustomer orientation
‘What is our business?’ is not determined by the producer but by the customer.
Quote of the daycustomer value
Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
Principle of the day
Parkinson’s law
Work expands to fill the time available for its completion; time constraints can counter process bloat.
Cyril Northcote ParkinsonBritish historian and author associated with Parkinson’s lawSource: Parkinson’s law
Quote of the daydemand creation
In blue oceans, demand is created rather than fought over.
Małgorzata Marcinkowska leaves ORIFLAME, joins SYNERISE
Career•12 September 2019
Volkswagen has resolved its tender
Pitches•8 August 2019
Top 10 Most Valuable Restaurant Brands in the World
Research•30 July 2019
Top 10 Most Valuable Luxury Brands in the World
Curiosities•25 July 2019
Discover 7 Ads That Make You Think
Inspiracje•23 July 2019
8 Situations When It's Worth Getting Help from a Coach!
Guides•11 June 2019
How to Increase Content Marketing Effectiveness with Big Data?
Wywiad•10 June 2019
Why doesn't attracting customers with discounts always work? Accenture research findings on message relevance strategy
Marketing•10 June 2019
#CHANGETHEFORECAST – a campaign for a just cause
Social Media•10 June 2019
Trends That Will Shape Online and Mobile Advertising in 2019
Marketing•12 February 2019
6 tools to improve the ranking of your website and mobile app
SEO/SEM•11 February 2019
Jobs That Will Be Taken Over by Robots! [REPORT]
Curiosities•10 February 2019
5 designer packagings that grab attention
Trends•6 February 2019
Join our newsletter
The most important marketing news, analyses and events — straight to your inbox.