Discover 7 rules that boost your company's appeal
Inspiracje•1 February 2019
All news
All news
How to Create an Attractive Brand Image?
4 February 2019
Samsung - music like you've never heard before!
Curiosities•16 January 2019
What Impact Does Sensory Marketing Have During the Holidays?
Marketing•20 November 2018
PORTA DOORS - Tender decided
Pitches•13 November 2018
Barbara Izowska-Jędrych Promoted at Turner
People•13 November 2018
6 Most Popular YouTube Ads
Na luzie•26 September 2018
See the 5 smallest apartments in the world!
Inspiracje•4 September 2018
A changing of the guard at Focus Media Group
Career•4 September 2018
IKEA Centres Appoints New Creative Agency
Pitches•31 August 2018
Is It Worth Hiring a Digital Consultant for Your Company?
Inspiracje•29 August 2018
Quote of the dayuncontested market space
It is about creating and capturing uncontested market space, thereby making the competition irrelevant.
Principle of the day
Incrementality
Incremental impact should be assessed against what would have happened without the action; correlation does not prove campaign impact.
Source: Marketing attribution
Quote of the dayoperational standards
Without a standard there is no logical basis for making a decision or taking action.
Quote of the dayleadership
Patience is a virtue, and I’m learning patience. It’s a tough lesson.
Principle of the day
Scarcity
Limited availability can increase perceived value, but scarcity claims must not be false.
Robert CialdiniAmerican psychologist and author on social influenceSource: Principles of Persuasion
Customer Service Departments Are About to Be Revolutionized!
Trends•29 August 2018
Get Inspired by the Winning Art Moves Works!
Inspiracje•21 August 2018
OTCF appoints new global marketing director
Career•21 August 2018
Meet the woman honored as "WOMAN TO WATCH 2018"
Curiosities•20 August 2018
Revolution at DOUGLAS!
Inspiracje•20 August 2018
FACEBOOK - Worth the change, new leadership and new order in Poland
Social Media•16 August 2018
Check Out the Latest Client Collaboration Model in Google Marketing Platform!
Digital•16 August 2018
“Rewind Time” with BMW Aftersales
Inspiracje•16 August 2018
Marketers! Start Preparing Your Christmas Strategies NOW!
E-commerce•16 August 2018
New Partnership at DHL Express
Curiosities•16 August 2018
New brand with one of the largest launch campaigns in Poland!
E-commerce•16 August 2018
PUBLICIS Appoints New Director
Career•16 August 2018
What Lies Behind the First Economic Promotion Campaign of Podkarpackie?
Events•16 August 2018
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