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Poland Becomes the Second Country in the World with This American VOD Service

2 October 2019

Quote of the dayadvantage through differentiation

There is no such thing as a commodity.

Theodore LevittGerman-born American economist and Harvard Business School professorSource: Marketing Success Through Differentiation—of Anything

Principle of the day

Strategic choice

Strategy requires choices and trade-offs; a company trying to be everything to everyone loses a clear position.

Michael PorterAmerican strategy professor and author of competitive-advantage conceptsSource: Strategy and competitive advantage

Quote of the daychange

To improve is to change; to be perfect is to change often.

Winston ChurchillPrime Minister of the United Kingdom, Nobel laureate in literatureAttributed

Quote of the dayleadership

Patience is a virtue, and I’m learning patience. It’s a tough lesson.

Elon MuskFounder of SpaceX and CEO of TeslaAttributedView profile: Tesla

Principle of the day

Social proof

Under uncertainty, people observe others’ behavior; social proof must be truthful, current and relevant to the audience.

Robert CialdiniAmerican psychologist and author on social influenceSource: Principles of Persuasion

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