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5 Marketing Trends – What Will Impact Business in 2020?

5 February 2020

Quote of the dayaction

The most practical, beautiful, workable philosophy in the world won’t work — if you won’t.

Zig ZiglarAmerican motivational speaker and salesmanAttributed

Principle of the day

Recency and availability

People recall recent or readily available information more easily; repeated visibility is not the same as truth or quality.

Amos Tversky and Daniel KahnemanResearchers of heuristics and cognitive biasesSource: Availability heuristic

Quote of the dayrelationships online

Companies can now communicate with their markets directly. If they blow it, it could be their last chance.

Christopher Locke, Rick Levine, Doc Searls and David WeinbergerAmerican authors of The Cluetrain Manifesto on networked communication and marketingSource: The Cluetrain Manifesto

Quote of the daystrategic quality

Where is quality made? Quality is made in the boardroom.

W. Edwards DemingAmerican statistician and quality-management expertAttributed

Principle of the day

Reciprocity

People are more likely to reciprocate value received earlier; free value should be real, useful and not covertly coercive.

Robert CialdiniAmerican psychologist and author on social influenceSource: Principles of Persuasion

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