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PEPSI Has Concluded Its Pitch!

2 December 2020

Quote of the daymindset

I’d rather be optimistic and wrong than pessimistic and right.

Elon MuskFounder of SpaceX and CEO of TeslaAttributedView profile: Tesla

Principle of the day

Scarcity

Limited availability can increase perceived value, but scarcity claims must not be false.

Robert CialdiniAmerican psychologist and author on social influenceSource: Principles of Persuasion

Quote of the daystrategic choice

The essence of strategy is choosing what not to do.

Michael PorterAmerican Harvard Business School professor and scholar of competitive strategySource: What Is Strategy?

Quote of the dayproductivity

Time is the scarcest resource, and unless it is managed, nothing else can be managed.

Peter DruckerAustrian-American management thinker · “The Effective Executive” (1967)Attributed

Principle of the day

Minimum viable product

Test the most important assumption first with the smallest solution that can produce credible user data.

Eric RiesAmerican entrepreneur and author of the Lean Startup conceptSource: The Lean Startup Principles

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