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New type of attack on Android devices!

13 January 2021

Principle of the day

Social proof

Under uncertainty, people observe others’ behavior; social proof must be truthful, current and relevant to the audience.

Robert CialdiniAmerican psychologist and author on social influenceSource: Principles of Persuasion

Quote of the daydesigning for the customer

You’ve got to start with the customer experience and work back toward the technology—not the other way around.

Steve JobsAmerican entrepreneur and co-founder of AppleAttributedView profile: Apple

Quote of the daypersistence

Never give up on a dream just because of the time it will take to accomplish it. The time will pass anyway.

H. Jackson Brown Jr.American authorAttributed

Principle of the day

Pareto principle (80/20 rule)

The Pareto principle states that a minority of causes often accounts for a majority of effects; in marketing, identify the customers, channels and actions with the greatest impact.

Vilfredo ParetoItalian economist associated with the 80/20 principleSource: Applying the Pareto Principle in Your Marketing—the 80/20 Rule

Quote of the daytreating the customer

Everyone has an invisible sign hanging from their neck that says, ‘Make me feel important.’ Never forget this message when working with people.

Mary Kay AshAmerican entrepreneur and founder of Mary Kay CosmeticsAttributed

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