Skip to content

All news

All news

Cheetos has awarded its tender!

8 February 2021

Quote of the dayoperational standards

Without a standard there is no logical basis for making a decision or taking action.

Joseph M. JuranRomanian-American engineer and pioneer of quality managementAttributed

Principle of the day

Single message

One creative or page should have one primary goal and one dominant message; extra information should support it.

Source: How Users Read on the Web

Quote of the daystrategy

The best way to predict the future is to create it.

Peter DruckerAustrian-American management thinkerAttributed

Quote of the daycustomers as advocates

Customers who love you will market for you more powerfully than you can possibly market yourself.

Jeanne BlissAmerican customer-experience expert and author on loyaltyAttributed

Principle of the day

Occam’s razor

Do not multiply explanations beyond necessity; prefer the simplest explanation consistent with the evidence, but do not replace testing with simplicity.

William of OckhamMedieval philosopher and logician associated with this methodological principleSource: Brzytwa Ockhama

Join our newsletter

The most important marketing news, analyses and events — straight to your inbox.

Consents