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The 10 BEST Super Bowl 2020 commercials

7 February 2020

Principle of the day

Brand consistency

Every touchpoint should reinforce the same brand promise, even when the format and channel differ.

Source: Branding

Quote of the dayleading by example

I wouldn’t ask anyone to do anything I wouldn’t do myself.

Indra NooyiIndian business executive and former CEO and chair of PepsiCoAttributedView profile: PepsiCo

Quote of the daymindset

They can because they think they can.

WergiliuszRoman poet · from the “Aeneid” (V, 231)Attributed

Principle of the day

Recency and availability

People recall recent or readily available information more easily; repeated visibility is not the same as truth or quality.

Amos Tversky and Daniel KahnemanResearchers of heuristics and cognitive biasesSource: Availability heuristic

Quote of the daymindset

I’d rather be optimistic and wrong than pessimistic and right.

Elon MuskFounder of SpaceX and CEO of TeslaAttributedView profile: Tesla

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