Agencies on the front line

The Super Bowl is not just a celebration of American football. It is also the most expensive commercial break in the world. Every brand presenting its ad tries to reach the highest possible level. Every year we see commercials that surprise, move, or make us laugh. We have gathered 10 that stood out in a positive way this year.

1. Amazon

2. Loretta | Google

3. Jeep® | “Groundhog Day”

4. OLAY® | #MAKESPACEFORWOMEN

5. Microsoft | Be The One / Katie Sowers

6. Smaht Pahk | 2020 Hyundai Sonata

7. Whassup Again | Budweiser

8. Doritos® | The Cool Ranch feat. Lil Nas X and Sam Elliott

9. Tide Super Bowl LIV Commercial 2020

10. Lucky Dog: 2020 WeatherTech

Summary

Super Bowl 2020 is not only football but, above all, spectacular commercials that combine humour, emotion, and big stars. Mediarun's ranking included, among others, Google's touching spot “Loretta,” Budweiser's returning cult classic “Whassup,” and OLAY®'s interactive #MAKESPACEFORWOMEN campaign. Brands bet on strong stories, celebrities (Lil Nas X, Sam Elliott), and innovative technology, such as the Hyundai Sonata in the “Smaht Pahk” ad. Each of these productions shows how important authenticity and originality are in the fight for viewers. An interesting fact is that Katie Sowers appeared in the spots — the first female coach in Super Bowl history, which highlights the growing role of diversity in sports marketing.