Skip to content

Electrolux Sale Blocked by US Authorities

General Electric has pulled out of its planned sale of its home appliances business to Swedish rival Electrolux, a deal that would have earned it USD 3.3 billion. The transaction was blocked by Washington, which feared the combined firms would dominate the US cooktop market. Electrolux sells products in America under the Frigidaire brand.

Karina Chowaniak
8 December 2015• 2 min read
Listen to the article
Audio version · ~3:11
Electrolux na sprzedaż?
Share

General Electric has abandoned its plan to sell its home appliance business to Swedish firm Electrolux — as announced in a statement on Monday. The American conglomerate had expected to earn USD 3.3 billion (EUR 2.5 billion) from the deal, but the transaction was blocked by the US government.

GE Abandons Deal

GE did not disclose any details of its decision in the document. The company emphasized that it will continue operating under existing conditions until a new buyer is found. The Associated Press reminds that Electrolux is the second-largest global producer of home appliances, behind American rival Whirlpool. Electrolux sells its products in the US market under the Frigidaire brand.

The US Department of Justice decided in July to block the GE-Electrolux transaction, citing concerns that the combined companies would dominate the US cooktop and kitchen appliance market. Such a situation would be particularly harmful to large-volume buyers, such as housing developers, property managers, hotels, and government institutions.

Electrolux's Arguments

Electrolux’s legal representative disagreed with these allegations, emphasizing that in the past decade, companies like Samsung and LG have significantly increased their market share in the US. He also pointed out that large retail chains for home appliances could pressure manufacturers to keep prices low.

In response to GE’s decision, Electrolux stated in a statement that it "regrets that GE has backed out of the agreement." The Swedish firm added that it had addressed all concerns raised by US authorities, which were not accepted. The AP notes that GE is shedding certain divisions to focus on its core industrial business and the production of large, complex equipment for other companies.

 

Key Terms in the Article

Electrolux Takeover Blocked by US

Press. A communication channel encompassing newspapers, magazines, weeklies, editorial portals, and their digital editions. In advertising and PR, press is used to publish articles, ads, interviews, information, and to build credibility.

Why it matters: Provides access to a cultivated audience and the prestige of print: publication in a recognizable title lends more credibility than self-owned channels. Digital editions combine prestige with measurability.

When to use it: In reputation campaigns, expert communications, and reaching audiences that read industry-specific titles.

Risk of ignoring it: Ignoring the press cuts off access to audiences who trust editorial content more than social feeds — often those with the highest purchasing power.

Summary

General Electric abandoned its planned sale of its home appliance business to Swedish company Electrolux for USD 3.3 billion (EUR 2.5 billion). The transaction was blocked by the US Department of Justice, which feared the combined firms would dominate the US cooktop and kitchen appliance market. Electrolux, the world’s second-largest home appliance manufacturer, sells in the US under the Frigidaire brand, with its main competitor being Whirlpool.

Electrolux’s representatives argued that in the past decade, Samsung and LG have significantly increased their US market share, and large retail chains could pressure manufacturers to maintain low prices. The company responded to all government concerns, which were ultimately not accepted. GE is focusing on its core industrial business and the production of large, complex equipment for other firms.

Listen to the article
Audio version · ~3:11

Companies and media in this article

Join our newsletter

The most important marketing news, analyses and events — straight to your inbox.

Consents

Category

Investments

Related articles

Discussion (0)

Be the first to comment on this article.