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ESG Directions in 2025 According to a VeloBank Expert

27 January 2025

Quote of the daynonconfrontational advantage

In blue oceans, competition is irrelevant because the rules of the game are waiting to be set.

W. Chan KimSouth Korean-born INSEAD strategy professor and co-creator of the blue ocean conceptSource: What Is Blue Ocean Strategy?

Principle of the day

Network effect

A product becomes more useful as the number of relevant users or partners grows; supply and demand must be designed together.

Source: Network effect

Quote of the daypublic-relations communication

Public Relations does not relate to the public.

Christopher Locke, Rick Levine, Doc Searls and David WeinbergerAmerican authors of The Cluetrain Manifesto on networked communication and marketingSource: The Cluetrain Manifesto

Quote of the daychange

To improve is to change; to be perfect is to change often.

Winston ChurchillPrime Minister of the United Kingdom, Nobel laureate in literatureAttributed

Principle of the day

Anchoring effect

The first salient number can influence later judgments; reference prices must be truthful and communicated fairly.

Daniel Kahneman and Amos TverskyPsychologists whose work on heuristics influenced behavioral economicsSource: Anchoring

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