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InPost Becomes Official Partner of the World's Most Famous Cycling Race!

11 October 2023

Quote of the daychange

It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.

Leon C. MegginsonAmerican management professor · a paraphrase of his 1963 lecture, often misattributed to DarwinAttributed

Principle of the day

Rule of seven

An audience often needs multiple exposures before deciding; frequency does not replace relevance or quality.

Source: Effective frequency

Quote of the dayadvantage through differentiation

There is no such thing as a commodity.

Theodore LevittGerman-born American economist and Harvard Business School professorSource: Marketing Success Through Differentiation—of Anything

Quote of the daydesigning for the customer

You’ve got to start with the customer experience and work back toward the technology—not the other way around.

Steve JobsAmerican entrepreneur and co-founder of AppleAttributedView profile: Apple

Principle of the day

Search intent

Content should satisfy the user intent behind a query, not merely contain its keywords.

Source: Creating helpful, reliable, people-first content

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