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Robots That Check Influencers

31 October 2019

Quote of the dayadvantage through differentiation

There is no such thing as a commodity.

Theodore LevittGerman-born American economist and Harvard Business School professorSource: Marketing Success Through Differentiation—of Anything

Principle of the day

Rule of seven

An audience often needs multiple exposures before deciding; frequency does not replace relevance or quality.

Source: Effective frequency

Quote of the daypositioning

The ultimate marketing battleground is the mind, and the better you understand how the mind works, the better you’ll understand how positioning works.

Jack TroutAmerican marketing strategist, co-creator of positioningAttributed

Quote of the dayartificial intelligence

With artificial intelligence, we are summoning the demon.

Elon MuskFounder of SpaceX and CEO of Tesla · MIT symposium (2014)AttributedView profile: Tesla

Principle of the day

Reciprocity

People are more likely to reciprocate value received earlier; free value should be real, useful and not covertly coercive.

Robert CialdiniAmerican psychologist and author on social influenceSource: Principles of Persuasion

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