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Why Are You Paying 400% More for "Ordinary" Coffee? - Premium Mediocre Marketing, or the Mechanism That Spends Your Budget in Silence

12 May 2026

Quote of the daymindset

I’d rather be optimistic and wrong than pessimistic and right.

Elon MuskFounder of SpaceX and CEO of TeslaAttributedView profile: Tesla

Principle of the day

Jobs to be done

A customer hires a product to do a job in a context; study the situation and desired progress, not only demographics.

Clayton ChristensenAmerican innovation researcher and Harvard Business School professorSource: Know Your Customers’ “Jobs to Be Done”

Quote of the daydecisions

Good decisions come from experience. Experience comes from making bad decisions.

Mark TwainAmerican writerAttributed

Quote of the dayplanning

Plans are nothing; planning is everything.

Dwight D. Eisenhower34th U.S. President, Supreme Allied Commander in EuropeAttributed

Principle of the day

Reciprocity

People are more likely to reciprocate value received earlier; free value should be real, useful and not covertly coercive.

Robert CialdiniAmerican psychologist and author on social influenceSource: Principles of Persuasion

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