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Generational differences are becoming increasingly visible. What divides us the most? [STUDY]

12 April 2021

Principle of the day

Incrementality

Incremental impact should be assessed against what would have happened without the action; correlation does not prove campaign impact.

Source: Marketing attribution

Quote of the daystrategic choice

The essence of strategy is choosing what not to do.

Michael PorterAmerican Harvard Business School professor and scholar of competitive strategySource: What Is Strategy?

Quote of the dayrelationships online

Companies can now communicate with their markets directly. If they blow it, it could be their last chance.

Christopher Locke, Rick Levine, Doc Searls and David WeinbergerAmerican authors of The Cluetrain Manifesto on networked communication and marketingSource: The Cluetrain Manifesto

Principle of the day

Moore’s law

The historical observation described rapid growth in transistor density; in business it highlights that technology advantage requires continuous adaptation.

Gordon MooreAmerican engineer and Intel co-founderSource: Gordon Moore and Moore’s Law

Quote of the daydecisive action

The most difficult thing is the decision to act, the rest is merely tenacity.

Amelia EarhartAmerican aviation pioneer and the first woman to fly solo across the AtlanticAttributed

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