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WhitePress Bets on Social Media: Make Use of Their Stats

8 December 2017

Quote of the dayrisk

It’s OK to have your eggs in one basket as long as you control what happens to that basket.

Elon MuskFounder of SpaceX and CEO of TeslaAttributedView profile: Tesla

Principle of the day

Social proof

Under uncertainty, people observe others’ behavior; social proof must be truthful, current and relevant to the audience.

Robert CialdiniAmerican psychologist and author on social influenceSource: Principles of Persuasion

Quote of the dayresponsible technology

You need to steward good tech. Put bluntly, you need to manage the upsides and the downsides of technology at the same time.

Ginni RomettyAmerican business executive and former CEO and chair of IBMSource: Cultivating good power with longtime IBM CEO Ginni Rometty (TED transcript)View profile: IBM

Quote of the daypersistence

Never give up on a dream just because of the time it will take to accomplish it. The time will pass anyway.

H. Jackson Brown Jr.American authorAttributed

Principle of the day

Reciprocity

People are more likely to reciprocate value received earlier; free value should be real, useful and not covertly coercive.

Robert CialdiniAmerican psychologist and author on social influenceSource: Principles of Persuasion

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