How to verify ad viewability on Facebook?
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Quote of the dayrisk
It’s OK to have your eggs in one basket as long as you control what happens to that basket.
Principle of the day
Social proof
Under uncertainty, people observe others’ behavior; social proof must be truthful, current and relevant to the audience.
Quote of the dayresponsible technology
You need to steward good tech. Put bluntly, you need to manage the upsides and the downsides of technology at the same time.
Quote of the daypersistence
Never give up on a dream just because of the time it will take to accomplish it. The time will pass anyway.
Principle of the day
Reciprocity
People are more likely to reciprocate value received earlier; free value should be real, useful and not covertly coercive.
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Social Media•9 November 2016
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