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TIKTOK WORLD '26 – From content discovery to a full-fledged AI-powered business growth engine

15 May 2026

Quote of the daystrategic differentiation

Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value.

Michael PorterAmerican Harvard Business School professor and scholar of competitive strategySource: What Is Strategy?

Principle of the day

Unintended consequences

Unintended consequences can undermine an intended effect; test reactions and side effects before a campaign.

Robert K. MertonAmerican sociologist who wrote about unintended consequences of social actionSource: Unintended consequences

Quote of the daydetermination

When something is important enough, you do it even if the odds are not in your favor.

Elon MuskFounder of SpaceX and CEO of TeslaAttributedView profile: Tesla

Quote of the dayresponsible technology

You need to steward good tech. Put bluntly, you need to manage the upsides and the downsides of technology at the same time.

Ginni RomettyAmerican business executive and former CEO and chair of IBMSource: Cultivating good power with longtime IBM CEO Ginni Rometty (TED transcript)View profile: IBM

Principle of the day

E-E-A-T

Experience, expertise, authoritativeness and trust help assess content quality; they are not a single magic ranking factor.

GoogleOrganization that develops Google Search and its quality guidanceSource: E-E-A-T and Quality Rater Guidelines

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