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5 SEO tactics that won't work this year (guide)

22 March 2017

Quote of the daydetermination

When something is important enough, you do it even if the odds are not in your favor.

Elon MuskFounder of SpaceX and CEO of TeslaAttributedView profile: Tesla

Principle of the day

Brand consistency

Every touchpoint should reinforce the same brand promise, even when the format and channel differ.

Source: Branding

Quote of the daychange

To improve is to change; to be perfect is to change often.

Winston ChurchillPrime Minister of the United Kingdom, Nobel laureate in literatureAttributed

Quote of the dayauthenticity

Customers want to feel what they buy is authentic.

Joseph PineAmerican author and co-creator of the experience-economy conceptSource: What consumers want

Principle of the day

Pareto principle (80/20 rule)

The Pareto principle states that a minority of causes often accounts for a majority of effects; in marketing, identify the customers, channels and actions with the greatest impact.

Vilfredo ParetoItalian economist associated with the 80/20 principleSource: Applying the Pareto Principle in Your Marketing—the 80/20 Rule

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