What Will Black Friday 2017 Look Like in E-commerce?
Digital•20 November 2017
All news
Digital•20 November 2017
Social Media•20 November 2017
Rankingi•17 November 2017
Digital•13 November 2017
Career•10 November 2017
Digital•10 November 2017
People•10 November 2017
Career•2 November 2017

Expert advice•30 October 2017
Digital•26 October 2017
Quote of the dayauthenticity in online communication
People recognize each other as such from the sound of this voice.
Principle of the day
Differentiation
Advantage comes from delivering value differently or at lower cost than competitors; difference without value is not enough.
Quote of the daythe customer as boss
There is only one boss. The customer.
Quote of the daytreating the customer
Everyone has an invisible sign hanging from their neck that says, ‘Make me feel important.’ Never forget this message when working with people.
Principle of the day
Scarcity
Limited availability can increase perceived value, but scarcity claims must not be false.
SEO/SEM•18 October 2017
Digital•18 October 2017
Konkursy•16 October 2017
Trends•16 October 2017

Pitches•16 October 2017
Trends•10 October 2017
E-commerce•10 October 2017
Digital•2 October 2017
Social Media•28 September 2017

Social Media•22 September 2017
Raporty•21 September 2017

Career•20 September 2017
Marketing•19 September 2017
The most important marketing news, analyses and events — straight to your inbox.
We use cookies and similar technologies for analytics and personalisation. With your consent we collect, among other things, your activity, device and browser, IP address and the country and internet provider derived from it (profiling), and we remember a referral code from an invitation link for 30 days. We keep the data, including IP addresses, for as long as it is needed for statistics and site security. Details: privacy policy.