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They invested billions in offline expansion! Another giant's investment

21 November 2017

Quote of the dayauthenticity in online communication

People recognize each other as such from the sound of this voice.

Christopher Locke, Rick Levine, Doc Searls and David WeinbergerAmerican authors of The Cluetrain Manifesto on networked communication and marketingSource: The Cluetrain Manifesto

Principle of the day

Differentiation

Advantage comes from delivering value differently or at lower cost than competitors; difference without value is not enough.

Michael PorterAmerican strategy professor and author of competitive-advantage conceptsSource: Strategy and competitive advantage

Quote of the daythe customer as boss

There is only one boss. The customer.

Sam WaltonAmerican entrepreneur and founder of WalmartAttributedView profile: Walmart

Quote of the daytreating the customer

Everyone has an invisible sign hanging from their neck that says, ‘Make me feel important.’ Never forget this message when working with people.

Mary Kay AshAmerican entrepreneur and founder of Mary Kay CosmeticsAttributed

Principle of the day

Scarcity

Limited availability can increase perceived value, but scarcity claims must not be false.

Robert CialdiniAmerican psychologist and author on social influenceSource: Principles of Persuasion

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