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12 Key Digital & Marketing Trends for 2018 You Must Know!

28 February 2018

Quote of the daygrowth

You are the only person on earth who can use your ability.

Zig ZiglarAmerican motivational speaker and salesmanAttributed

Principle of the day

Differentiation

Advantage comes from delivering value differently or at lower cost than competitors; difference without value is not enough.

Michael PorterAmerican strategy professor and author of competitive-advantage conceptsSource: Strategy and competitive advantage

Quote of the daymobilizing leadership

Leadership is hard to define and good leadership even harder. But if you can get people to follow you to the ends of the earth, you are a great leader.

Indra NooyiIndian business executive and former CEO and chair of PepsiCoAttributedView profile: PepsiCo

Quote of the daythe customer as boss

There is only one boss. The customer.

Sam WaltonAmerican entrepreneur and founder of WalmartAttributedView profile: Walmart

Principle of the day

Jakob’s law

Users expect a new site to work like sites they already know; interaction patterns should be predictable.

Jakob NielsenDanish usability consultant and co-founder of Nielsen Norman GroupSource: Jakob’s Law

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