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Why Do Women Use Instagram More Often?

15 September 2017

Principle of the day

Single message

One creative or page should have one primary goal and one dominant message; extra information should support it.

Source: How Users Read on the Web

Quote of the daycustomers as advocates

Customers who love you will market for you more powerfully than you can possibly market yourself.

Jeanne BlissAmerican customer-experience expert and author on loyaltyAttributed

Quote of the dayleadership

Patience is a virtue, and I’m learning patience. It’s a tough lesson.

Elon MuskFounder of SpaceX and CEO of TeslaAttributedView profile: Tesla

Principle of the day

Reciprocity

People are more likely to reciprocate value received earlier; free value should be real, useful and not covertly coercive.

Robert CialdiniAmerican psychologist and author on social influenceSource: Principles of Persuasion

Quote of the daydetermination

When something is important enough, you do it even if the odds are not in your favor.

Elon MuskFounder of SpaceX and CEO of TeslaAttributedView profile: Tesla

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