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GATTA INTIMATELY – A Sensory Installation That Awakens the Senses

16 April 2018

Quote of the dayauthenticity

Customers want to feel what they buy is authentic.

Joseph PineAmerican author and co-creator of the experience-economy conceptSource: What consumers want

Principle of the day

Goodhart’s law

When a measure becomes a target, it ceases to be a good measure; KPIs should be paired with quality controls and broader context.

Charles GoodhartBritish economist associated with Goodhart’s lawSource: What is Goodhart’s Law?

Quote of the dayadvantage through differentiation

There is no such thing as a commodity.

Theodore LevittGerman-born American economist and Harvard Business School professorSource: Marketing Success Through Differentiation—of Anything

Quote of the dayoperational standards

Without a standard there is no logical basis for making a decision or taking action.

Joseph M. JuranRomanian-American engineer and pioneer of quality managementAttributed

Principle of the day

Fitts’s law

The time to reach a target depends on its size and distance; important interface elements should be easy to point at and click.

Paul FittsAmerican experimental psychologist associated with Fitts’s lawSource: Fitts’s Law and Its Applications in UX

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