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HAVAS implements a new strategy, creates new structures and a new division of responsibilities

9 May 2018

Quote of the daystrategy

The best way to predict the future is to create it.

Peter DruckerAustrian-American management thinkerAttributed

Principle of the day

Jakob’s law

Users expect a new site to work like sites they already know; interaction patterns should be predictable.

Jakob NielsenDanish usability consultant and co-founder of Nielsen Norman GroupSource: Jakob’s Law

Quote of the daymindset

They can because they think they can.

WergiliuszRoman poet · from the “Aeneid” (V, 231)Attributed

Quote of the dayaction

The most practical, beautiful, workable philosophy in the world won’t work — if you won’t.

Zig ZiglarAmerican motivational speaker and salesmanAttributed

Principle of the day

Reciprocity

People are more likely to reciprocate value received earlier; free value should be real, useful and not covertly coercive.

Robert CialdiniAmerican psychologist and author on social influenceSource: Principles of Persuasion

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