Gen Z vs Millennials: 5 Key Differences
Marketing•12 June 2018
All news
All news
IKEA China Has a New Polish President
12 June 2018
INFLUENCER MARKETING - TOP 8 predictions for 2019!
Social Media•11 June 2018
NETFLIX hires Barack and Michelle Obama!
Events•5 June 2018
INFLUENCER MARKETING - 14 facts that will help you understand and leverage the latest trend
Digital•31 May 2018
We Already Know What Your JOB in the FUTURE Will Look Like!
Na luzie•23 May 2018
20 Tips on How to Build Engagement on Facebook
Social Media•23 May 2018
5 Key Beauty Marketing Trends for 2018
Trends•23 May 2018
Once Again on GDPR: What's All the Fuss About 'Necessity of Obtaining Consent'?
Events•23 May 2018
Performance Day CEE - the first conference in Poland dedicated to performance and affiliate marketing in the CEE region
Digital•22 May 2018
Naming - Why Is a Company Name So Important?
Guides•22 May 2018
Principle of the day
Anchoring effect
The first salient number can influence later judgments; reference prices must be truthful and communicated fairly.
Daniel Kahneman and Amos TverskyPsychologists whose work on heuristics influenced behavioral economicsSource: Anchoring
Quote of the daycustomer expectations
The key is to set realistic customer expectations, and then not to just meet them, but to exceed them—preferably in unexpected and helpful ways.
Quote of the daysmarter online audiences
Companies that assume online markets are the same markets that used to watch their ads on television are kidding themselves.
Principle of the day
Reciprocity
People are more likely to reciprocate value received earlier; free value should be real, useful and not covertly coercive.
Robert CialdiniAmerican psychologist and author on social influenceSource: Principles of Persuasion
Quote of the daystrategic trade-offs
A sustainable strategic position requires trade-offs.
Poland Upgraded in One of the World's Most Important Rankings
Events•21 May 2018
Why Is It Worth Analyzing Facebook Groups?
Social Media•21 May 2018
Publicis Communications Appoints New Chief Talent Officer
People•21 May 2018
The 21st Century Obsession and the International Campaigns Fighting It! [Video]
Reklama•21 May 2018
Big Data Strategy: 5 Key Areas
Digital•17 May 2018
Freelancing - Is It Worth It?
Guides•16 May 2018
KAZAR - Changes in the Global Marketing Director Position
Marketing•14 May 2018
Tesco Hires Outstanding Polish Woman as Customer Director for Central Europe
Digital•14 May 2018
SYNERISE partners with experienced ORANGE executive
People•11 May 2018
H&M, Zara, Topshop pull out of selling natural clothing. The reason? One video!
Events•11 May 2018
Book Emergency Kit – the first initiative of its kind in Poland!
Events•10 May 2018
Jakub Benke Becomes New CEO and Shareholder of BARTOLINI AIR
Appointments•10 May 2018
5 campaigns from April 2018 you have to see: they took over the internet, and one of them will win your heart!
Reklama•9 May 2018
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