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How Did Covid-19 Affect YouTube Advertising Campaigns?

20 August 2020

Quote of the daystrategic trade-offs

A sustainable strategic position requires trade-offs.

Michael PorterAmerican Harvard Business School professor and scholar of competitive strategySource: What Is Strategy?

Principle of the day

Anchoring effect

The first salient number can influence later judgments; reference prices must be truthful and communicated fairly.

Daniel Kahneman and Amos TverskyPsychologists whose work on heuristics influenced behavioral economicsSource: Anchoring

Quote of the daycustomer perspective

Everyone from the CEO down to the contact center agent should know what it feels like to be a customer.

Blake MorganAmerican customer-experience author and futuristAttributed

Quote of the dayrisk

It’s OK to have your eggs in one basket as long as you control what happens to that basket.

Elon MuskFounder of SpaceX and CEO of TeslaAttributedView profile: Tesla

Principle of the day

Build–measure–learn loop

Build an experiment, measure behavior, learn, and decide whether to persevere, pivot or stop.

Eric RiesAmerican entrepreneur and author of the Lean Startup conceptSource: The Lean Startup Principles

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