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Quote of the daystrategic trade-offs
A sustainable strategic position requires trade-offs.
Principle of the day
Anchoring effect
The first salient number can influence later judgments; reference prices must be truthful and communicated fairly.
Quote of the daycustomer perspective
Everyone from the CEO down to the contact center agent should know what it feels like to be a customer.
Quote of the dayrisk
It’s OK to have your eggs in one basket as long as you control what happens to that basket.
Principle of the day
Build–measure–learn loop
Build an experiment, measure behavior, learn, and decide whether to persevere, pivot or stop.
Design•4 August 2020
People•23 July 2020
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Guides•19 July 2020
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Design•18 July 2020
Pitches•15 July 2020
Marketing•15 July 2020
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E-commerce•13 July 2020
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