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What Do Programmers Program?

7 July 2020

Quote of the dayquality conformance

Quality is conformance to requirements.

Philip CrosbyAmerican quality manager and author of the zero-defects conceptAttributed

Principle of the day

Reciprocity

People are more likely to reciprocate value received earlier; free value should be real, useful and not covertly coercive.

Robert CialdiniAmerican psychologist and author on social influenceSource: Principles of Persuasion

Quote of the daydecisive action

The most difficult thing is the decision to act, the rest is merely tenacity.

Amelia EarhartAmerican aviation pioneer and the first woman to fly solo across the AtlanticAttributed

Quote of the daymarkets as conversations

Markets are conversations.

Christopher Locke, Rick Levine, Doc Searls and David WeinbergerAmerican authors of The Cluetrain Manifesto on networked communication and marketingSource: The Cluetrain Manifesto

Principle of the day

Brand consistency

Every touchpoint should reinforce the same brand promise, even when the format and channel differ.

Source: Branding

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