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What Does a Good Marketing Brief Look Like? [GUIDE]

27 March 2022

Quote of the dayintangible value

Marketing has done a very, very good job of creating opportunities for impulse buying.

Rory SutherlandBritish vice chairman of Ogilvy UK and advertising specialistSource: Life lessons from an ad man

Principle of the day

Customer lifetime value

Customer acquisition is economically sound when expected relationship margin exceeds acquisition and service costs.

Source: Customer lifetime value

Quote of the daywork

Genius is one percent inspiration and ninety-nine percent perspiration.

Thomas EdisonAmerican inventor and businessmanAttributed

Quote of the daystrategic results

Effectiveness is doing the right things; efficiency is doing things right.

Peter F. DruckerAustrian-born American management thinker and author on strategyAttributed

Principle of the day

Scarcity

Limited availability can increase perceived value, but scarcity claims must not be false.

Robert CialdiniAmerican psychologist and author on social influenceSource: Principles of Persuasion

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