dentsu appoints new Head of Marketing & PR
Appointments•17 January 2022
All news
All news
Volkswagen Concludes Tender Process
19 January 2022
BMW Appoints New Marketing Director
Pitches•17 January 2022
L'Oreal Concludes Tender for PR of Professionnel Brand
Pitches•13 January 2022
Building a communication strategy in 2022?
Guides•13 January 2022
TOP 10 Christmas Ads
Reklama•23 December 2021
Volkswagen Concludes Tender Process
Pitches•23 December 2021
Will the advertising market recover after the pandemic? [REPORT]
Raporty•14 December 2021
GroupM appoints new head of e-commerce
E-commerce•26 October 2021
DHL has concluded its tender
Pitches•21 October 2021
Cyber Hygiene During Hybrid Work
Internet•19 October 2021
Principle of the day
Anchoring effect
The first salient number can influence later judgments; reference prices must be truthful and communicated fairly.
Daniel Kahneman and Amos TverskyPsychologists whose work on heuristics influenced behavioral economicsSource: Anchoring
Quote of the daybrand transparency
Most marketing programs are based on the fear that the market might see what’s really going on inside the company.
Quote of the dayproductivity
Time is the scarcest resource, and unless it is managed, nothing else can be managed.
Principle of the day
Occam’s razor
Do not multiply explanations beyond necessity; prefer the simplest explanation consistent with the evidence, but do not replace testing with simplicity.
William of OckhamMedieval philosopher and logician associated with this methodological principleSource: Brzytwa Ockhama
Quote of the dayrepeat customers
Whatever you do, do it well. Do it so well that when people see you do it, they will want to come back and see you do it again, and they will want to bring others and show them how well you do what you do.
Nestlé has concluded its tender
Pitches•14 October 2021
Social commerce drives rapid business growth
E-commerce•14 October 2021
[ANALYSIS]: How the HR Tech market is growing
Raporty•5 October 2021
The Ten Commandments of Working with Influencers
Reklama•30 September 2021
Network Marketing – A Business or a Side Hustle?
Raporty•22 September 2021
Five Common Instagram Scams
Social Media•20 September 2021
Unilever Concludes Media Pitch
Pitches•17 September 2021
E-COMMERCE is the biggest challenge in the coming years
E-commerce•17 September 2021
REPORT: Talent management is a priority for managerial staff
Digital•13 September 2021
Glamour.pl Gets a New Look
Digital•9 September 2021
Otodom Unveils New Visual Identity
Branding•8 September 2021
Discover Foreign E-Commerce Markets
E-commerce•30 August 2021
Artificial Intelligence Against Cybercriminals
Technology•30 August 2021
Join our newsletter
The most important marketing news, analyses and events — straight to your inbox.