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Marketing

CRITEO appoints new managing director for Central and Eastern Europe and Turkey

16 April 2018

Quote of the dayintangible value

Marketing has done a very, very good job of creating opportunities for impulse buying.

Rory SutherlandBritish vice chairman of Ogilvy UK and advertising specialistSource: Life lessons from an ad man

Principle of the day

Hofstadter’s law

It always takes longer than you expect, even when you take into account Hofstadter’s law; plans should include buffers.

Douglas HofstadterAmerican cognitive scientist and authorSource: Hofstadter’s law

Quote of the dayadvantage through differentiation

There is no such thing as a commodity.

Theodore LevittGerman-born American economist and Harvard Business School professorSource: Marketing Success Through Differentiation—of Anything

Quote of the dayrepeat customers

Whatever you do, do it well. Do it so well that when people see you do it, they will want to come back and see you do it again, and they will want to bring others and show them how well you do what you do.

Walt DisneyAmerican entrepreneur, animator, and co-founder of The Walt Disney CompanyAttributedView profile: Disney

Principle of the day

Miller’s law

Working memory is limited; instead of overloading the audience, chunk information and guide people step by step.

George A. MillerAmerican cognitive psychologistSource: Miller’s Law

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