Mercedes-Benz has awarded its tender!
Marketing•19 September 2017
Marketing
Marketing
Agency vs. marketing automation system – how to achieve synergy?
2 October 2017
PROGRAMMATIC - 5 Facts You Might Not Know!
E-commerce•15 September 2017
How to Choose the Right Technology Partner – Tips and Advice Worth Knowing!
Digital•4 September 2017
Cloud Technologies now analyzes over 9 billion anonymous internet user profiles. That's more than the global population
Marketing•31 August 2017
Mobile video campaign – 5 rules to do it right
Digital•16 August 2017
New Marketing Director at Politan – a change after 13 years!
Marketing•25 July 2017
World Emoji Day! Emoticons in Marketing
Social Media•18 July 2017
June: A Month of Unbelievable PR Blunders!
Social Media•11 July 2017
Agnieszka Lizon Joins the [m]Platform GroupM Team
Career•10 July 2017
TOP 5 - a subjective review of the best TV commercials of June!
Marketing•6 July 2017
Principle of the day
Pareto principle (80/20 rule)
The Pareto principle states that a minority of causes often accounts for a majority of effects; in marketing, identify the customers, channels and actions with the greatest impact.
Vilfredo ParetoItalian economist associated with the 80/20 principleSource: Applying the Pareto Principle in Your Marketing—the 80/20 Rule
Quote of the daycommunity participation
No matter what your niche is, you need to become part of the community. Join the conversation.
Quote of the daymobilizing leadership
Leadership is hard to define and good leadership even harder. But if you can get people to follow you to the ends of the earth, you are a great leader.
Principle of the day
Occam’s razor
Do not multiply explanations beyond necessity; prefer the simplest explanation consistent with the evidence, but do not replace testing with simplicity.
William of OckhamMedieval philosopher and logician associated with this methodological principleSource: Brzytwa Ockhama
Quote of the daypersistence
Never give up on a dream just because of the time it will take to accomplish it. The time will pass anyway.
The Best Minimalist "Gastro Brands"
Inspiracje•27 June 2017
The 3 Most Common Email Marketing Challenges – and How to Overcome Them
Digital•27 June 2017
Consumers Think Smaller Brands Try Harder! [Report]
Trends•23 June 2017
Sixth Day of Cannes Lions: Creativity Combined with Courage
Events•23 June 2017
Real time marketing – why is it worth staying up to date? [Expert advice]
Trends•22 June 2017
TOP 100 cosmetics brands and key trends
Polecamy•14 June 2017
The Only Polish Woman to Speak at This Year's Cannes Lions Festival
Events•13 June 2017
Teen Marketing – How to Communicate with the Digital Natives Generation?
Guides•7 June 2017
The Internet of Things Will Make It Easier for You to Launch a New Product on the Market
Marketing•2 June 2017
Germany: Food industry advertises on Facebook
Social Media•31 May 2017
Rules for Cooperation with Agencies Require Deep Changes
Polecamy•30 May 2017
The End of Media Houses? You'll Manage Content Yourself!
Digital•29 May 2017
Luxury brands are selling extremely well thanks to these two things
Marketing•25 May 2017
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