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CHERY and Lewandowski - A Global Alliance for Families. "We Share the Same Values"

19 May 2026

Quote of the dayadvantage through differentiation

There is no such thing as a commodity.

Theodore LevittGerman-born American economist and Harvard Business School professorSource: Marketing Success Through Differentiation—of Anything

Principle of the day

Accessibility

Design communication so as many people as possible can understand and use it regardless of limitations.

Source: Web Content Accessibility Guidelines

Quote of the daytechnology change management

…know what must change and what must endure.

Ginni RomettyAmerican business executive and former CEO and chair of IBMSource: Cultivating good power with longtime IBM CEO Ginni Rometty (TED transcript)View profile: IBM

Quote of the dayhonest advertising

We seriously have to challenge this culture where people are constantly being encouraged to consume stuff and to buy stuff in order for them to look successful or to look happy.

Sylvester ChaukeSouth African agency founder and brand architectSource: What if advertising was honest?

Principle of the day

Reciprocity

People are more likely to reciprocate value received earlier; free value should be real, useful and not covertly coercive.

Robert CialdiniAmerican psychologist and author on social influenceSource: Principles of Persuasion

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