Ströer Poland acquires Ad-Vice network

Ströer Poland takes full operational control of Ad-Vice network. The acquisition of Ad-Vice is Ströer Poland’s first investment beyond outdoor advertising, aligned with the Group’s global strategy to introduce an integrated advertising services model tailored to individual client needs. As part of this, Ströer Digital has been launched in Poland, with Ad-Vice as one of its components.

Magda Śleziak

6 July 2015• 1 min read

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“Following the successes achieved by Ströer Group in implementing a new business model in Germany, we are now launching it in Poland. Establishing this new structure is the first step toward achieving this goal. This will allow us to offer our clients a portfolio meeting their current needs. The new structure will be led by Artur Muszkiet, who has been associated with the company since June 2014. Also joining the management board of Ad-Vice is Ewa Wiejas-Lipecka, member of the board and CFO of Ströer Poland – informs Andrzej Magdziak, President of the Board, CEO of Ströer Group.

New Ströer business model in Poland

Ad-Vice is one of the largest online advertising networks in Poland, reaching over 12 million internet users. Since 2007, the company has run more than 5,000 advertising campaigns for clients including Ikea, Canon, Hyundai, BGŻ, and Medicover.

Summary

Ströer Poland acquires Ad-Vice, bringing German model to Polish market

Ströer Poland acquires Ad-Vice, one of Poland’s largest online advertising networks, reaching over 12 million internet users. Since 2007, Ad-Vice has completed over 5,000 campaigns for clients such as Ikea, Canon, Hyundai, BGŻ, and Medicover.

The new structure will be led by Artur Muszkiet, associated with Ströer since June 2014, and Ewa Wiejas-Lipecka, board member and CFO of Ströer Poland, will join the Ad-Vice management board. CEO Andrzej Magdziak announces the transfer of the German business model to the Polish market.

Listen to the article

Audio version · ~1:38