Deichmann concludes media campaign tender
Pitches•17 January 2024
#Tenders
Pitches•17 January 2024
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Marketing•25 April 2022
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Pitches•14 March 2022
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Pitches•13 January 2022
Quote of the daybusiness
A business that makes nothing but money is a poor business.
Principle of the day
Miller’s law
Working memory is limited; instead of overloading the audience, chunk information and guide people step by step.
Quote of the dayleadership
Patience is a virtue, and I’m learning patience. It’s a tough lesson.
Quote of the daycustomer expectations
The key is to set realistic customer expectations, and then not to just meet them, but to exceed them—preferably in unexpected and helpful ways.
Principle of the day
Principle of least effort
Users generally choose the path requiring the least effort; content and navigation should match their intent.
Pitches•23 December 2021
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Pitches•17 September 2021
Pitches•30 August 2021
Pitches•4 August 2021

Pitches•15 June 2021
Pitches•28 May 2021

Pitches•21 May 2021
Pitches•27 April 2021
Pitches•19 April 2021

Pitches•6 April 2021
Pitches•9 February 2021
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