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Pitches

Pitches

DENTSU Agencies Win the Pitch!

17 October 2019

Quote of the dayauthenticity

Customers want to feel what they buy is authentic.

Joseph PineAmerican author and co-creator of the experience-economy conceptSource: What consumers want

Principle of the day

Goodhart’s law

When a measure becomes a target, it ceases to be a good measure; KPIs should be paired with quality controls and broader context.

Charles GoodhartBritish economist associated with Goodhart’s lawSource: What is Goodhart’s Law?

Quote of the daysalesperson authenticity

Great sellers are really good at being hyper-authentic.

Colin CogginsAmerican sales professor, entrepreneur, and co-author of The Unsold MindsetSource: What we can learn from great salespeople (w/ Colin Coggins)

Quote of the dayselling through helping

You will get all you want in life, if you help enough other people get what they want.

Zig ZiglarAmerican motivational speaker and sales authorAttributed

Principle of the day

Pareto principle (80/20 rule)

The Pareto principle states that a minority of causes often accounts for a majority of effects; in marketing, identify the customers, channels and actions with the greatest impact.

Vilfredo ParetoItalian economist associated with the 80/20 principleSource: Applying the Pareto Principle in Your Marketing—the 80/20 Rule

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