Coca-cola has become a partner of the 24th WOŚP Final. Coca-cola will support the event not only through product presence, but also by donating valuable and unique items for auctions.
Football and fashion auctions
Among the items donated for the festive auctions is a jersey signed by Robert Lewandowski, ambassador of the youth football tournament Coca-Cola Cup, and a two-person ticket for the group-stage match between Poland and Germany during the UEFA EURO 2016 in France.
Bottle of Coca-cola designed by Paprocki and Brzozowski
Additionally, the fashion duo "Paprocki & Brzozowski" agreed to decorate a Coca-cola bottle. In this way, the world of fashion will connect with the iconic, contoured bottle of the popular drink.
Coca-Cola on reasons for cooperation with WOŚP
Mikołaj Ciaś, Director of Carbonated Beverages Category, Coca-Cola Poland Services, commented on the cooperation:
Our partnership and support for WOŚP is not accidental. We are united by very similar values: fostering togetherness – within families, in society, openness to others, and continuously sharing what is best in us. We are delighted that Coca-Cola is once again part of this annual great celebration dedicated to sharing joy with others, and that we can contribute to supporting WOŚP's activities.
Summary
Coca-cola has once again engaged in supporting WOŚP, becoming a partner of the 24th Final. The company did not limit its support to product presence – collectible items, including a jersey signed by Robert Lewandowski, ambassador of the Coca-Cola Cup tournament, as well as a two-person ticket for the group-stage match between Poland and Germany at UEFA EURO 2016 in France, were donated for auction.
An additional element of the campaign was inviting the duo Paprocki & Brzozowski, who decorated the iconic bottle of the beverage – in doing so, the world of fashion met with a design icon, the contoured Coca-cola bottle.
