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SPRITE - "It's That Fresh" is the new brand identity for Gen Z

31 March 2026

Quote of the daychange

To improve is to change; to be perfect is to change often.

Winston ChurchillPrime Minister of the United Kingdom, Nobel laureate in literatureAttributed

Principle of the day

Hofstadter’s law

It always takes longer than you expect, even when you take into account Hofstadter’s law; plans should include buffers.

Douglas HofstadterAmerican cognitive scientist and authorSource: Hofstadter’s law

Quote of the dayhabits

Motivation is what gets you started. Habit is what keeps you going.

Jim RyunAmerican runnerAttributed

Quote of the daycontent marketing and distribution

Content is King, but Marketing my friend, is the queen.

Gary VaynerchukAmerican entrepreneur, author, and digital content creatorSource: Gary Vaynerchuk Puts the Social in Social Media

Principle of the day

Scarcity

Limited availability can increase perceived value, but scarcity claims must not be false.

Robert CialdiniAmerican psychologist and author on social influenceSource: Principles of Persuasion

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