Jeronimo Martins Poland launches Asia Style brand

Jeronimo Martins Poland is focusing on ready-to-eat Asian dishes — the Office for Competition and Consumer Protection has approved the creation of the new company, Asia Style.

UOKiK approves new company

The new company will focus on importing ready-made Asian dishes, and may also launch its own production. JM is collaborating with a Chinese company from Hong Kong, Vershold, in the establishment of this new unit.

What will Asia Style do?

In a detailed document submitted by the company outlining its activities, we can read: "providing wholesale sales and import handling services for food products and semi-finished food goods, as well as the production and distribution of ready-made Asian dishes."

The company involved in the collaboration — Vershold — is part of Vershold Holding. On behalf of JM, it will be responsible for importing products from China and Vietnam into Poland.

Jeronimo Martins Poland bets on Asian cuisine

Recall that Jeronimo Martins is a Portuguese company operating in Poland through its retail network of supermarkets called "Biedronka."

Summary

Jeronimo Martins Poland has received approval from the Office for Competition and Consumer Protection to create the company Asia Style. The new unit will handle wholesale sales, import handling for food products and semi-finished goods, and also the production and distribution of ready-made Asian dishes.

JM is collaborating with Vershold, a Hong Kong-based company under Vershold Holding, which will import products from China and Vietnam into Poland on JM's behalf. Jeronimo Martins is a Portuguese group operating the Biedronka supermarket chain in Poland.