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Konkursy

Konkursy

VeloBank Leaders Honoured at Marketing Director of the Year 2024 Gala

10 December 2024

Quote of the dayconsumer trust

When consumers know that a company is acting in their best interest, it sets the foundation for deeper and more meaningful connections.

Amaryllis LiampotiGreek marketing and digital-transformation expertSource: Love, trust and marketing in the age of AI

Principle of the day

Hofstadter’s law

It always takes longer than you expect, even when you take into account Hofstadter’s law; plans should include buffers.

Douglas HofstadterAmerican cognitive scientist and authorSource: Hofstadter’s law

Quote of the daystrategic differentiation

Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value.

Michael PorterAmerican Harvard Business School professor and scholar of competitive strategySource: What Is Strategy?

Quote of the dayinnovation

Because the people who are crazy enough to think they can change the world are the ones who do.

Steve JobsCo-founder of Apple · Apple’s “Think Different” campaign (1997)AttributedView profile: Apple

Principle of the day

Hypothesis testing

Every important marketing claim should have a hypothesis, metric, comparison group and decision rule before a test starts.

Source: A/B Testing

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