The Stevie Awards statuettes have been presented since 2002 to companies and business professionals worldwide. The competition aims to recognize their achievements and contributions on the international stage. Each year, over 10,000 organizations and individuals from more than sixty countries enter the competition. Each program is evaluated using insights and experience from over 200 judges from around the world.
Idea Bank awarded in International Business Awards
In this year's International Business Awards, Idea Bank received gold and was named "Most Innovative Company of the Year" in Europe. Dominika Fajbusiewicz, a member of Idea Bank's board, was honored with a silver Stevie Award and named "Innovator of the Year." The bank also won three awards in financial services categories — gold for Idea Cloud, a cloud-based transaction service for businesses, and two silvers for the mobile application-based Deposit Machine and Idea Hub, a workspace for entrepreneurs.
Procontent Communication with two bronze awards
Procontent Communication was a double winner at the Stevie Awards. The agency received two bronze distinctions for its communication efforts related to the Nationwide Children's Financial Education Program "Cha-Ching" and the social campaign "Płodny Polak."
Genesis PR recognized for the Lewiatan campaign
Genesis PR received a gold award in the Issues Management category and a silver in Public Affairs for its campaign on behalf of the Leviathan Confederation.
More information about the Stevie Awards can be found on the official website.
Key terms from the article
PR — Public Relations / relations publiczne. Activities that build an organization’s reputation and relationships with its environment: media, customers, employees, partners, and communities. PR includes press releases, media relations, crisis management, events, and brand storytelling.
Why it matters: It builds what no ad can buy: credibility through third-party voices. An editorial piece and a well-handled crisis carry more weight than any campaign — because someone else is speaking about the brand, not the brand speaking about itself.