ZenithOptimedia Group Wins Google's YouTube Challenge

ZenithOptimedia Group wins Google's YouTube Challenge.

 ZenithOptimedia Group's campaign for Electrolux was recognized as the most innovative and effective YouTube campaign!

Competition criteria and winning campaign

YouTube Challenge is a competition organized by Google for media agencies to identify the most innovative and effective YouTube campaign. Entries are evaluated on the quality and custom approach of execution. Google experts select the winning team based on four criteria: innovation, effectiveness, optimal use of available tools, and overall impression of the campaign concept. In this year's edition, the campaign promoting the launch of Electrolux UltraCare Eco by ZenithOptimedia Group received the highest scores.

Agencies responsible for execution

The winning campaign was executed by agencies within ZenithOptimedia Group: Newcast (concept, print and online creatives, video tutorial production, collaboration with fashion bloggers) and Performics (YouTube campaign, Google search, and Facebook advertising).

Educational strategy and campaign results

The campaign's goal was to build product awareness and educate consumers. Video materials were created in collaboration with popular fashion bloggers, covering topics such as washing delicate fabrics, reading care labels, energy-efficient washing machine use, maintenance, and drying delicate materials. Topic selection was based on the most frequent Google searches related to laundry. All materials were designed to reach potential buyers effectively while maintaining strong educational value. Aside from the traditional TrueView inStream format, the campaign also utilized TrueView in Display. Precise targeting, remarketing lists, support from Google search campaigns, and optimization led to impressive results: over 1 million views, nearly 4 million ad impressions. Total viewing time reached 4 years with an average video length of 2:20 minutes.

YouTube Challenge — winning campaign and evaluation criteria

Definitions from the article

Production — Production / produkcja. The process of preparing and creating creative materials, such as video spots, photo shoots, podcasts, graphics, websites, or events. Includes pre-production, execution, post-production, quality control, approvals, and delivery of final files.

Why it matters: The success of an idea depends on smooth production: budget, timeline, and quality are determined during preparation and execution, not just in concept.

When to apply: For any material requiring execution: videos, shoots, podcasts, events, websites.

Risk of skipping: Without solid production, even a brilliant script can become delayed, overbudget, or endlessly revised.

Summary

ZenithOptimedia Group won the YouTube Challenge, Google's competition for media agencies evaluating campaign innovation and effectiveness. The award-winning work promoted the Electrolux UltraCare Eco washing machine, executed by Newcast (conception, creatives, video production) and Performics (YouTube, Google, and Facebook campaigns).

The campaign featured educational content on delicate fabric care, developed with fashion bloggers and based on top Google search queries. It utilized TrueView inStream and TrueView in Display formats, remarketing, and search campaigns. Results: over 1 million views, nearly 4 million ad impressions, and 4 years of total viewing time.